My favorite brand is teaming up with my favorite Parisian boutique, Colette, to create a separate ephemeral boutique (or pop up shop as we Americans like to say) from March 1st to 10th on 336-340 rue Saint-Honoré. The boutique will span 200 m² and has an industrial feel as the setting is “a former garage turned into a giant living display space.”
The fashion installation will be a multi-sensory delight with visual arts, musical performances, fashion, and sweet treats “resulting in a fun-fuelled, creative mix and match by Chanel and Colette with a rock ‘n’ roll vibe.”
Chanel 2011 Spring-Summer pieces will be sold alongside select pieces by young designers curated by Colette. Artists including Kevin Lyons, Soledad, André, Fafi and SO-ME will be on hand to customized legendary Chanel bags. Karl Lagerfeld designed a collector’s doll and other special Chanel products will be sold including bag charms, helmets and cameras. For this momentous occasion, Chanel created a compilation CD and scented candles. To top it off there will be a Chanel nail bar and a cupcake bar!
This may be the best pop-up shop EVER. I almost want to buy a ticket to Paris to see this for myself. I hope the special edition products – especially the doll – will be sold online! I NEED ONE!
Here’s a breakdown of the events – if you live in Paris and you go – I will be living vicariously through you!
Program:
Friends of Chanel are special guests to be discovered as in house DJs, and five artists invited by Colette will be customising Chanel bags, upon request.
March 1: Kevin Lyons, designer and illustrator, will be customising bags, 4pm – 6pm
March 2: Camellia demonstration by a Lemarié craftsman, 3pm – 6pm
March 3: The illustrator Soledad will be customising bags, 4pm – 6pm
March 4: Harpsichord performance by the pianist and composer Maxence Cyrin, from 5pm
March 5: Graffiti artist André will be customising bags, 3pm – 6pm
March 7: Graffiti artist Fafi will be customising bags, 4pm – 6pm
March 8: Chanel nail bar, 3pm – 6pm
March 9: SO-ME, graphic artist and illustrator, will be customising bags, 4pm – 6pm
March 10: Chanel nail bar, 3pm – 6pm
Chanel and Colette: Meet in rue Saint-Honoré
336 – 340, rue Saint-Honoré, Paris 1st
From March 1st to 10th 2011
Hours: Monday-Saturday from 11am to 7pm
In 1969, Katharine Hepburn starred as Coco Chanel in Coco a musical comedy on Broadway about Mlle. Chanel herself. The producer, Fred Brisson, had been trying to get permission from Coco Chanel to do a musical based upon her life and after years of persuasion, Chanel finally consented. At the time, Coco was the most expensive Broadway production to ever grace the NYC stages. The 250 costumes, based on the designs of Coco Chanel, were designed by Sir Cecil Beaton. (Info and Image above from Chanel and Her World: Friends, Fashion and Fame by Edmonde Charles – Roux, p. 372-73).
