Some people celebrate Cinco de Mayo but as a Chanelphile, I like to take today to appreciate the most iconic women’s fragrance in the world Chanel Nº5. Here are some of my favorite Chanel Nº5 short films – enjoy!
May 5, 2012
Happy 5.5! Celebrate Chanel Nº5
March 14, 2012
New Chanel Ad: A drop of N°5, and nothing else
There’s nothing more to say…
By Guido Mocafico
June 3, 2011
The Story Behind Chanel No. 5 On The BBC
Last week, the BBC posted a radio segment and article on the story behind Chanel No.5. If you haven’t heard it I would definitely give it a listen below. The iconography and branding of Chanel No.5 is one of my favorites – of any product – so I put together some of my favorite Chanel No.5 images. Some are vintage ads, some are product shots, some are works of art inspired by the fragrance. Enjoy!
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Source for Audio: BBC
February 24, 2011
Chanel Mobile: “Glamour on the Go”
Last week, Chanel released a mobile version of their website that allows you to purchase skincare, makeup and fragrance from your mobile phone. I’ve seen many mobile versions of websites – mostly blogs (LaChanelphile mobile coming soon!) but this is the first I’ve seen with e-commerce capability. Now, if you need a Chanel No. 5 fix you can get it anytime, anywhere. If you want to see collections, the latest shows and the Chanel blog, well, there’s an App for that (sorry, I couldn’t help myself). You can download the Chanel App on iTunes and see Chanel Mobile on your phone.
December 29, 2010
Chanel No.5 at the Musée d’Orsay, Paris
Starting January 6, the exterior of Paris’ Musée d’Orsay will be graced with the silhouette of the iconic Chanel No.5 bottle. The image of the flacon measures 2,890 square feet and is covered with 1,200 handmade sequins. Dazzling!
Source: WWD
December 19, 2010
12 Days of Christmas: Chanel Fragrances
Chanel is perhaps most well known the world over for fragrances – especially Chanel No. 5. Still a best seller, Chanel No.5 makes a beautiful gift. I especially love visiting department stores and Chanel.com because they have lovely fragrance gift sets that come with a fragrance (perfume or eau de toilette usually) along with body cream or gel. In addition to Chanel No. 5, there’s a host of scents that are sexy and feminine including Coco, Coco Mademoiselle, Allure, Chance and No. 19. I especially love Les Exclusifs de Chanel (only available online or in Chanel boutiques) or the Chanel No. 5 new purse sprays (available online) – a cute stocking stuffer! All of the items pictured above can be purchased on Chanel.com.
December 5, 2010
Vintage Chanel Advertisements
Two of my favorite things are Chanel and advertisements – when you put the two together, you can’t go wrong. I especially love vintage Chanel No 5 perfume ads and ads featuring apparel and accessories in the early days of Karl Lagerfeld designing for Chanel. When I was in Junior High School, I would rip out Chanel ads and paste them into my scrapbook. Unfortunately, the scrap book is long gone, but Blogue has put together a nice collection of vintage Chanel ads – check them out on Blogue.com.
September 7, 2010
Chanel Announces New Coco Mademoiselle Advertising Campaign
Chanel seems to be on a fragrance ad campaign roll. It seems like every time I post about a new ad campaign, another one is right behind it. Soon after the Scorsese film ad for Bleu de Chanel, Chanel has announced that it’s filming a new Coco Mademoiselle ad campaign featuring the fragrances face, Keira Knightley. Directed by Joe Wright, Chanel continues the tradition of pairing it’s actresses who star in their campaigns with directors the actresses have worked with.* Knightley and Wright worked together on the 2005 film Pride & Prejudice.
Take a look at the behind the scenes images below.
The old Coco Mademoiselle ad featuring Keira Knightley.
*Previous actress/director pairings:
Chanel No. 5:
Nicole Kidman & Baz Luhrmann in Moulin Rouge
Audrey Tautou & Jean-Pierre Jeunet in Amélie.
June 10, 2010
Chanel N˚5 Wins Fragrance Foundation FiFi Award
The winners of the Fragrance Foundation’s FiFi Awards were announced and Chanel N˚5′s “No.5: Train de nuit” won the award for Best Media Campaign. As you may recall, the campaign for Chanel N˚5 feautured French ingénue Audrey Tautou and directed by Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”
The campaign certainly deserves this honor as it was the best media campaign I have seen for a fragrance. Not only was the film beautiful, but all of the correlative marketing materials – from the website to print ads – were gorgeous and evocative of the classic Chanel N˚5 scent.
You can view Chanel’s “No.5: Train de nuit” below:
April 12, 2010
Nylon TV – Factory Girl Visits the Chanel Perfume Lab
Coco Chanel is a fashion icon but what launched her into fashion cult status is the worldwide popularity of her signature scent, Chanel No.5. The house of Chanel has released countless fragrances – one more compelling than the next. I personally love Coco Mademoiselle, Allure, Chanel No.5 Sensual Elixir and my current favorite Beige.
Nylon TV‘s Factory Girl paid a visit to the famed Chanel Perfume Lab where “all the magic happens” to sit down and chat with famed “nose” (i.e., perfumer) Jacques Polge. So jealous! I want her job! Watch the video below …
