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La Chanelphile

March 21, 2011

Chanel Coco Mademoiselle 2011 Ad Campaign – All Videos and Photos

Chanel Coco Mademoiselle Ad CampaignI put up several posts on the Chanel Coco Mademoiselle ad campaign – feeding you little bits of info as I received it. Well, today, I received everything – the entire media package and I’m laying it all out here for you to enjoy.

On March 21, 2011, CHANEL will debut the highly anticipated short film titled, “Coco
Mademoiselle,” starring Oscar®-nominated actress Keira Knightley.

Three years after the first commercial film, Knightley reprises her role as COCO MADEMOISELLE, a modern
day Coco Chanel whose mystery, daring and rebelliousness are at the heart of her charm.

While the first film featured long evening gowns, the second takes on a more urban feel, with Knightley
appearing on the streets of Paris in a chic, beige motorcycle jumpsuit designed for her by Karl Lagerfeld.
Filmed in legendary locations across the City of Light – from Place Vendome to Place de la Concorde, the film
is a collaboration between Knightley and Joe Wright, a creative relationship that began with Wright’s
directorial debut, the Oscar®-nominated film Pride & Prejudice, and continued with the Oscar®-nominated
Atonement.

“For me, Gabrielle Chanel is an icon and there was an incredible power emanating from all the photos of her,”
states Knightley. “When I began to delve into her history more closely, I was obviously fascinated by her
immense talent as a designer, but more than that, by her singular background.”

The commercial film’s soundtrack, “It’s a Man’s, Man’s, Man’s World” by James Brown is performed by the
soulful voice of Grammy® award winner, Joss Stone and was published by Warner Chappell.
Coco Mademoiselle is a fresh oriental scent created by CHANEL master perfumer Jacques Polge in 2001.
The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting
fragrance.

A national cable television flight of 30 and 60 second spots will debut March 22, 2011. A print advertisement
shot by Mario Testino will debut in April 2011.

In April 2006, Knightley joined the legendary league of women who have represented CHANEL in global
advertising campaigns. Her elegance, beauty and modernity are some of her qualities that parallel the iconic
faces featured in the CHANEL fragrance campaigns, including Nicole Kidman, Ali McGraw, Catherine
Deneuve and Audrey Tautou for N°5, Vanessa Paradis for Coco and Anna Mouglalis for Allure Sensuelle.

Source: Chanel

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Chanel Coco Mademoiselle – Le Film

It’s here!  We’ve seen the photos, the behind the scenes, the teaser and the trailer – now we can actually watch the full film.  Featuring Keira Knightley and Alberto Ammann, directed by Joe Wright and set to the tune of It’s a man’s man’s man’s world (James Brown, Betty Newsome), performed by Joss Stone. Keira Knightley looks gorgeous in this ad and it’s very steamy – see for yourself!

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March 17, 2011

More Images & Video of the Chanel Mademoiselle Bag Campaign Featuring Blake Lively

More shots of the Mademoiselle bag ad campaign, featuring Blake Lively, have been revealed. The 3 new photos show Blake with three different bags – one black Mademoiselle bag, one light blue (or grey?) Mademoiselle bag, and the third looks like either a small clutch or wallet.  All the photos are taken on the legendary staircase at 31 Rue Cambon.  These photos are just as lovely as the first three we saw last week.  What do you think?  Which do you like better?

View the first look at the Blake Lively Mademoiselle Bag ad campaign.

View more looks from the Blake Lively Mademoiselle Bag ad campaign and behind the scenes shots.

There’s also a short product video that just features the bag – no Blake Lively – I guess they save the longer product films with actresses for their fragrance campaigns.  Nonetheless, the video does a nice job of showing us the beautiful quality and details of the Mademoiselle bag – while also reminding you of the other Chanel products you can fill your bag with.

Source: Luxuo

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March 14, 2011

Chrystal Renn Dances Around With a Chanel Surfboard

StyleCaster teamed up with model Crystal Renn for a 3 part cover series entitled, “Crystal Renn: Identity”– a week-long editorial project, in collaboration with film and video photographers Dusan Reljin, Cameron Krone and Jason Last.

Source: StyleCaster

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Filed under: Chanel — Tags: , , , , — La Chanelphile @ 8:36 pm

March 10, 2011

Sneak Peek of Coco Mademoiselle Ad Featuring Keira Knightley

Oooh! First look at the new Coco Mademoiselle ad campaign featuring Keira Knightley directed by Joe Wright.  The two worked together on Pride & Prejudice.  So exciting.  It looks like it’s going to be good – it seems Keira is playing a “Chanel Superwoman.”  The ad rolls out on March 21st…

Source: Huffington Post

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March 9, 2011

Blake Lively for Chanel Mademoiselle – Ads & Behind the Scenes

Earlier this week we showed you the first ad image that was shown online of Blake Lively in the Chanel Mademoiselle handbag campaign.  Today, Chanel News released behind the scenes images and The Cut showed two more ad images.  The other ad images feature bags in other colors and Blake Lively looks gorgeous in them. It looks like my hunch was right and Karl Lagerfeld shot the ad on the staircase at 31 Rue Cambon.  What a lucky girl! Blake is the face of Chanel handbags AND she got to see the legendary staircase (and probably the apartment too!).

I must say though, the behind the scenes photos are just as beautiful. Shot in black and white, I think they are strong enough to be ads as well – in some ways I prefer them.  What do you think?

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Filed under: Chanel,Chanel Handbags — Tags: , , , , , , — La Chanelphile @ 11:25 pm

Chanel Fall-Winter 2011/2012 Beauté

I know, I know, from the moment you know Chanel is debuting a new collection the question at the tip of everyone’s lips is: What is the new nail color??? Well, the new nail color is called Graphite and will be in stores in July. It seems a bit lighter than Steel and a bit more gold than Black Pearl – very nice color – can’t wait to get it on my fingertips.

Here’s a breakdown of the products that Peter Philips developed for the Fall-Winter 2011/2012 collection…

Skin prepared with HYDRAMAX + ACTIVE Nourishing Cream for Dry Skin

The Complexion
VITALUMIERE AQUA Ultra-Light Skin Perfecting Makeup SPF 15
POUDRE UNIVERSELLE LIBRE Natural Finish Loose Powder
ECLAT LUMIERE Highlighting Face Pen
CORRECTEUR PERFECTION Long Lasting Concealer

The Eyes
ILLUSION D’OMBRE in Epatant – (available July 2011)
ILLUSION D’OMBRE in Mirifique– (available July 2011)
ILLUSION D’OMBRE in Fantasme– (available July 2011)
LE CRAYON YEUX Precision Eye Definer in Khaki Platine – (available July 2011)
STYLO YEUX WATERPROOF Long Lasting Eyeliner in Ebène
CRAYONS SOURCILS (available July 2011)
INIMITABLE MASCARA in Noir

The Cheeks
(No blush)

The Lips
LE CRAYON LEVRES Precision Lip Definer in Natural
ROUGE ALLURE VELVET in La Furtive- (available November 2011)

The Nails
LE VERNIS Nail Colour in Graphite – (available July 2011)

Image Source: Chanel, photos to Vincent Lappartient

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Lily Allen to Wear a Chanel Wedding Dress

OOOH! Word on the Web is that Lily Allen will wear a Chanel wedding dress. You may remember that she was the face of the Coco Cocoon collection and sang at the Spring 2010 Ready-to-Wear show.  She’s engaged to Sam Cooper and she was in attendance in Paris at the Chanel Fall-Winter 2011/2012 Ready-to-Wear show. She told WWD: “I’m here to see Karl for my wedding dress.” So exciting! I can not wait to see this!

Images: Socialite Life

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Chanel Fall-Winter 2011/2012 Ready-to-Wear Collection

For the Chanel Spring 2011 show, Karl took us to the grayscale gardens of the black and white move Last Year in Marienbad.  For Fall-Winter 2011/2012, the gray gardens of spring were transformed to black, smoldering volcanic-like rock.  Models walked a wooden runway that ran a great length of the Grand Palais with smoke rising from beneath their feet with the images of scorched trees etched (appropriately enough) onto the backdrop. All this set to the backdrop of “Michel Gaubert’s thundering orchestral revision of the Cure’s seminal goth classic ‘A Forest’”. (Style.com)  The backdrop and the music set the stage (pun intended) for the somber palette of the Fall-Winter collection.

The Clothing

When I first went through the collection my first thought was “this is real clothing.”  Of course all the shows feature real clothing, but this was different.  I always gush about how I want everything – and usually it would be to wear to glamorous red carpet events – that I’m not actually going to.  But the clothing in this show was stuff I could actually wear – in real life.

Coco Chanel was heavily influenced by menswear but her collections, as well as Karl’s are usually very feminine.  This time, the boy meets girl vibe of the show wasn’t very frilly at all.   Stretch denim jeans paired with motorcycle boots and utility jumpsuits gave the collection a tough edge.  Utility boots with attached wide, wool, slouchy cuffs gave all the looks an otherwise refined look a casual twist.  Wide leg trousers with cuffs above the ankle paired with simple shoes (reminiscent of the pointy toe flats we saw at the Spring Couture show) was the most feminine take of the menswear inspired collection.

I’ve always been a fan of jumpsuits and to see so many on the Chanel runway – in so many different fabrications was very exciting.  From tweed to quilted leather, the jumpsuit went from “ladies who lunch” to moto-chic.  I liked the way Karl played with proportions – lots of shrunken jackets layered over longer jackets (some were two in one), wide, slouchy trousers and big rounded shoulders emphasized small waists.  I wouldn’t quite call this a grunge moment, but I think it will be the closest we’ll ever see Chanel get to grunge.

The Accessories


The accessories, as usual, were very exciting for me.  There seems to be some new bag silhouettes, a boxy one in an array of sizes with varying lengths of chain strap.  It’s a pretty simple leather silhouette with an interesting clasp (not the usual CC).  There was also a small, round, quilted leather bag that models held as if they were bouquets.  Brooches added embellishment everywhere from waists to hair and it would be a Chanel show without gloves – lace ones!  We also found lace in unexpected places like headbands – so pretty!  The shoes were interesting and ran the gamut from heels to motorcycle boots.  I loved the pointy flat shoes from the Spring Couture show and Lagerfeld brought them back for the ready-to-wear show but this time he added a short heel.

Hair & Makeup


The hair was no frills and it went along with the general theme of the show.  Very slightly wavy hair was side-parted and put in slightly disheveled side buns.  Hair accessories like brooches and headbands dressed up the otherwise simple looks.  Peter Philips did a beautiful job with the makeup and the palette had an overall metallic glow that was a nice contrast to the subdued palette of the clothing.  Eyeshadow was silvery with and lips were kept nude to focus the attention on the dramatic eye makeup.  Not sure what color was on the nails, it looked a bit like Steel in some photos, and in others it looked like a color similar to Steel but lighter.  I’ll keep you posted as soon as I find out!

Overall it was another beautiful collection and what I loved most about this collection was that I could actually see myself wearing these pieces in my actual (not fantasy) life.

The Full Show Video

The Musical Inspiration

The Full Collection

Images: Style

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Filed under: Chanel — Tags: , , , , — La Chanelphile @ 11:20 am

March 8, 2011

Keira Knightly Coco Mademoiselle Ads – First Look

keira knightley coco mademoiselle

A few months ago we showed some sneak peeks of the new Coco Mademoiselle campaign featuring Keira Knightley again.  We’ve got a few more looks – we’ll have to wait until March 23rd to see the full campaign roll out.  From what I can see, Knightley looks beautiful in the ad.  I can’t wait to see the film that accompanies the photos!

keira knightley coco mademoisellekeira knightley coco mademoiselleImage Source: Catwalk Queen

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