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Scorsese Directs Chanel’s Men’s Fragrance Ad Starring Gaspard Ulliel

Martin Scorses Directs Chanel Men's Fragrance Ad Starting Gaspard Ulliel

A month ago I reported that Martin Scorsese was spotted at Moto in Brooklyn shooting a new Chanel ad campaign. Word has just surfaced that the ad he was filming was for Chanel’s new men’s fragrance. The ad features French actor Gaspard Ulliel.

Andrea D’Avack, president of Chanel Fragrance and Beauté, stated that “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary.” (WWD)

Chanel has a long history of working with acclaimed film directors from Baz Luhrmann (with muse Nicole Kidman) and Jean-Pierre Jeunet (with mus Audrey Tautou ), both for Chanel No.5 at different times.

Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images. (WWD)

This is the first men’s ad of its kind that I will see and I’m looking forward to it! I love Martin Scorsese and I think he’s a wonderful choice to film a men’s fragrance ad. He’ll be able to capture the essence of “man” without coming off as to macho – can’t wait to see!

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Filed under: Chanel, Chanel Culture, Chanel Fragrance — Tags: ad, andrea d'avack, Audrey Tautou, Baz Luhrmann, beauty, branding, brooklyn, Chanel, chanel beaute, Chanel No. 5, commercial, cosmetics, film, film director, fragrance, french, gaspard ulliel, goodfellas, Jean-Pierre Jeunet, martin scorsese, men's fragrance, moto, Nicole Kidman, raging bull, taxi driver, WWD — admin @ 12:49 pm

More Chanel Films! “Chanel and Stravinsky: The Secret Story” Set for Release in 2009

igorchanel

Image of Chanel and Stravinsky, among others, from Chanel and Her World by Edmonde Charles-Roux

If this is not Chanel-mania, I don’t know what is! Last year we saw the Lifetime made-for-tv movie depicting the life of Coco Chanel. In a few months the premier of Coco Avant Chanel will hit theaters. What’s next? Another Chanel film of course! The third in this string of Chanel films depicts the love affair between Coco Chanel and Igor Stravinsky. Directed by Jan Kounen with Mads Mikkelsen starring as Stravinsky and Anna Mouglalis as Chanel. The duo met in Paris and even worked together on Georges Balanchine’s “Apollon Musagete” – Igor Stravinsky wrote the music and Mlle. Chanel designed the costumes. Chanel and Stravinsky: The Secret Story (working title) releases later this year – stay tuned for updates!

Read below for a synopsis on the backdrop of the film:

Paris 1913, Coco Chanel is devoted to her work and madly in love with the handsome and very wealthy Arthur ‘Boy’ Capel.

At the Théâtre des Champs-Élysées, Igor Stravinsky premieres his “Rite of Spring”. Coco attends the premiere and is mesmerised. But the revolutionary work is too modern, too radical: the enraged audience boos and jeers. A near-riot ensues. Stravinsky is inconsolable.

Seven years later. Now rich, respected and successful, Coco is devastated by Boy Capel’s death. She meets Stravinsky again – a penniless refugee living in exile in Paris after the Russian Revolution. The attraction between them is immediate and electric.

igor