Each year Allure Magazine hosts a Reader’s Choice Award and this year, Chanel N˚5 won Best Classic Fragrance. This should come as no surprise as Chanel N˚5 has been making waves since it debuted on May 5, 1921. Perhaps the most famous fragrance in the world, a bottle of Chanel N˚5 is sold every 55 seconds. (Stephen Brook, Guardian.co.uk). No other perfume has gained the iconic status of Chanel N˚5 and it’s easy to see why it would win the Best Classic Fragrance award.
The winners of the Fragrance Foundation’s FiFi Awards were announced and Chanel N˚5’s “No.5: Train de nuit” won the award for Best Media Campaign. As you may recall, the campaign for Chanel N˚5 feautured French ingénue Audrey Tautou and directed by Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”
The campaign certainly deserves this honor as it was the best media campaign I have seen for a fragrance. Not only was the film beautiful, but all of the correlative marketing materials – from the website to print ads – were gorgeous and evocative of the classic Chanel N˚5 scent.
You can view Chanel’s “No.5: Train de nuit” below:
Coco Chanel is a fashion icon but what launched her into fashion cult status is the worldwide popularity of her signature scent, Chanel No.5. The house of Chanel has released countless fragrances – one more compelling than the next. I personally love Coco Mademoiselle, Allure, Chanel No.5 Sensual Elixir and my current favorite Beige.
Nylon TV’s Factory Girl paid a visit to the famed Chanel Perfume Lab where “all the magic happens” to sit down and chat with famed “nose” (i.e., perfumer) Jacques Polge. So jealous! I want her job! Watch the video below …
Chanel is having an “avant premiere” or early premier of their newest scent, Chance Eau Tendre. The second variation of Chance, Eau Tendre was created by Chanel Master Perfumer Jacques Polge and is a “constellation that is a whirlwind of tender and vibrant notes. . . This incarnation of the decidedly young scent revealing itself to be both delicate and airy, with an intoxicatingly light, fruity trail.”
Chanel Chance Eau Tendre is available on the newly revamped Chanel website.
Chanel N˚5
Today, the most iconic fragrance of all time, Chanel N˚5 is seeing the release of an “authorized biography” – Histoire du No.5 Chanel, Un Numéro Intemporel (in English, Story of Chanel No.5, A Timeless Number). The bio is written in French, by François Ternon, and is releasing today in France, Belgium and Switzerland. The book takes us through the development of Chanel N˚5, and includes a discussion of the scent’s 2 creators Gabrielle Bonheur “Coco” Chanel and Ernest Beaux. The best part? The house of Chanel supplied 32 illustrated pages – I wonder if they include some of Coco’s original sketches? No word yet on if, and when, this will release stateside so for now, I guess I’ll have to learn French!
A while back I posted about how I thought Keira Knightley was not the right person for the Coco Mademoiselle ads. “Though stunningly beautiful, I didn’t think Ms. Knightly embodied the class, elegance and style of Mlle. Chanel.” I meant to add that I thought Natalie Portman would have been a better choice. I just saw this photo of Ms. Portman wearing Chanel recently and it made me think of that again. Chanel announced a while back that Audrey Tautou would be the new face of Chanel No. 5 so I guess that’s out of the question for now. We’ll have to see, but my vote for the next face of a Chanel fragrance is N.P.
A few months back we reported that Audrey Tautou would be playing the one and only Mlle. Gabrielle “Coco” Chanel in the film adaption of the designer’s life. Today, we just learned that Audrey Tautou is said to also be the face of the upcoming campaign and commercials for the legendary Chanel No.5 fragrance.
The actress will work with director Jean-Pierre Jeunet, who directed Audrey in cult classic Amélie. She will follow in the footsteps of actress Nicole Kidman who filmed a commercial and ad campaign for Chanel No. 5 and who worked with director Baz Luhrmann who worked with Ms. Kidman in Moulin Rouge. I LOVED what they did together and I’m really excited to see what the next commercial will be like. You can view the Nicole Kidman Chanel No. 5 commercial here – I never tire of watching it!
I’m really happy with the decision to have Audrey Tautou represent Coco in the film and be the face of the designer’s signature fragrance. Especially, since I was really unhappy with Keira Knightley being cast at the face of the Coco Madamoiselle. fragrance. Though stunningly beautiful, I didn’t think Ms. Knightly embodied the class, elegance and style of Mlle. Chanel. I think the company has made up for this by choosing to work with Mlle. Tautou. What do you think?
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